Within literally minutes of receiving an email from you, your target audience can be seeing and hearing your message at their desktops, or at home, anywhere in the world.
The potential is huge. For marketers, it can deliver customers to your Inbox or Enquiry form.
For Trainers, it delivers competence without the need for a costly training session.
Streaming video is your future and it's available today. Here are two case studies that were taken recently showing how streaming video directly impacted on their businesses.
Case Study 1
B2B Services Company
This company needed more sales leads.
They sent out an attention-grabbing graphically-designed email, using a list they rented from a list provider with top quality names in their marketplace.
This mail received a high level of clicks as it was very relevant to the market.
Potential clients clicked to a dedicated web page, in which a highly prominent button to Play Video was displayed.
The company felt a short hard-hitting streaming video was more effective than simply telling their story in text.
The Result: More immediate high quality leads
The Longer Term Result: That company beat their target, everybody got their performance bonuses - in spite of being behind target when they commenced their email campaign using streaming video.
Case Study 2
Another B2B Services Company
This company had a high traffic area within their website. But somehow the message to click-to-action wasn't getting across.
They decided to add streaming video testimonials of actual customers endorsing their services.
These were accompanied by attractive graphic icons designed to catch the attention.
Subsequent web data showed that these streaming videos become the most popular items on the page.
The Result: This year this company has performed £8M over target.
If your website or intranet has a reasonable level of visitor traffic, then streaming video will help you maximise those opportunities.
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