An Article: Video and the web - 2010 and beyond
Web video will have as big an impact as email.
It won't be long before almost every page on the internet has a video to view.
Successful social video share sites like www.youtube will proliferate into different niche areas, such as music, tutorials, comedy, recipes, events, etc, but will need to offer business more than their current free format does.
The standard of web video production will very enormously with this growth. Already we're seeing the typical low-budget or home-produced youtube look" becoming a turn-off for many business users.
Companies want to be understood.
They want to be understood effectively, persuasively and fast.
And they want to do this through video, because of two bankable certainties:
- everybody watches video
- everybody hates to read online content as web pages.
2007 and 2008 saw the beginnings of this.
Now in 2009, video on the web has become "normal".
The business benefits case is obvious and well documented.
The issues now facing marketing management are about choice and quality, with comments like:
- What style of online marketing video do we want to create?
- What quality standard do we need to succeed?
- If video is what people want, then why shouldn't every page include a video?
- What's the pricebreak that makes a video pay back with an effective ROI?
Your website is your business.
Treat it like a business by using a video on every page.
And your users will treat you well in return.
Online marketing video tools work, they're affordable and they're here to stay.
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