Spar motivational video

Video within new media has a very specialist function.

It is the carrot that will catch the user's attention, and very quickly make them feel they want to find out more.

New Media Video must have certain properties, including:

Style: A high tech or original style is what immediately impresses.

Music: A soundtrack that is bang-on with today's music.

Scottish Equitable's high tech image

Simplicity: Messages that are simple and to the point. No detail is required. Remember, we're still selling the sizzle. The steak comes later.

Succinctness: It must be short, one or two minutes max.

Be digital: It has to be playable on your multimedia or over the web.